MARKETING COLLATERAL DESIGN
Designing marketing collateral that stands out has never been more important. Marketing collateral refers to any visual representation of your brand, including logos, packaging, sales materials, fliers, banners and brochures.
Some collateral design can help build brand awareness, such as a logo that consumers may start to recognize after seeing it multiple times in multiple contexts. Other collateral materials might also serve an informative function, such as a product spec sheet or membership brochure.
Whatever kind of marketing collateral a business is using, keeping the design style consistent is important because it can help reinforce a brand identity.
Maintaining a consistent brand identity is almost always a key part of creating brand awareness.
DIGITAL MARKETING COLLATERAL
While many businesses still rely on printed materials, today, much of a brand’s marketing collateral exists as digital marketing collateral. Since many companies channel a lot of marketing resources toward online marketing, it is important that any marketing collateral design works on or offline.
While much of the marketing collateral we are asked to design might be responsible for making direct sales, a lot of it is used to contribute to consumers’ awareness and perception of a brand and ultimately has a significant influence on their decision on whether or not to pursue a purchase.
Marketing Collateral Creates Conversions
Good marketing collateral design can improve a company’s conversion rate by generating interest through appealing and inviting visuals. High-quality, professionally designed marketing collateral can influence a prospect into making a purchase. In contrast, a poor collateral design could make them lose interest.
Marketing Collateral Templates
Another service we offer is to create branded templates that can be used as the basis for future collateral creation. Our designers are able to provide a suite of designed templates that marketing teams can use to maintain consistency in future campaigns. For example, if they launch a new product or service as part of an existing brand family, we can customise an existing template instead of wasting time and money creating the same thing from scratch.
If necessary, our team of designers can provide many different types of templates that can facilitate a variety of marketing uses, speeding up the go-to-market strategy and improve the efficiency of their content creation workflow.
Design templates can be a useful tool for business because they can save time and effort during the campaign planning process. It is usually much faster to tailor a template than it is to build a whole piece of collateral from scratch.
EXAMPLES OF MARKETING COLLATERAL DESIGN
Collateral design refers to any kind of marketing materials that represent a brand visually. We help businesses by creating visually engaging collateral that reflects a brand’s tone of voice and maintains a positive impression of the brand to prospects and clients.
Our designers are skilled at creating:
Brochures or sales folders
Leaflets
Promotional Material
Point of Sale
Packaging
General Sales Collateral
We provide an end-to-end service which can include design, artwork, illustration, copywriting and photography, as well as managing print and production.
So, whether a business already knows exactly what kind of collateral they want to create or just needs some help getting started, our designers can help bring their ideas, products or services to life in a visually appealing way, making the design process a little smoother.
We can advise you across a range of affordable options that will work best for your needs and budget.
For example, rather than a bound brochure that is only updated yearly, why not opt to use a folder? This adaptable option holds easily updated inserts instead of a bound brochure.
With digital print it is now feasible to print low-volume, targeted brochures that are tailored to specific audiences or promotions.
A brand’s marketing collateral is an important contributor to a client or potential client’s perception of the brand. By creating branded, professional marketing collateral that reflects a brand style and guidelines, businesses can provide their customers with a consistent experience that gradually develops brand recognition.