Our simple four–step design process ensures we have a clear understanding of the brief, and can ensure each element of the project is thought through to create a final solution that meets your objectives and budget.
Collaboration is at the heart of our approach. We believe that the best results come from working closely with our clients, understanding their vision, and bringing it to life.
By maintaining open lines of communication throughout the design process, we ensure that you are involved every step of the way, guaranteeing a final product that aligns perfectly with your expectations.
1. DISCOVERY
This is often the most important part of the project as it allows us to develop a clear understanding of your business, your brand, your goals and objectives.
The discovery meeting is arranged to fit around your schedule – it can be face-to-face at a convenient location or via Zoom if you prefer to chat online. We’ve also got an office in Stroud, and have always got the kettle on!
This is when we’ll have a chat about your business and what you’re looking for as well as why you’re looking to do this now, making sure we clearly understand the project and the audiences or types of businesses that you’re looking to target with it.
This provides a clear picture of what you’re hoping to achieve and why, so we can provide you with the best advice and right solutions to help you accomplish your goals.
We’ll then prepare you a quote for the job as discussed. This will have all projected costs included based on our discussions, including additional costs for purchasing images or commissioning photography if applicable.
2. CREATION
Once the brief is finalised, we move into the creation phase. With meticulous attention to detail your designer ensures that every element is thoughtfully crafted before we deliver the first stage of the proposed solution.
We supply initial visuals based on all the agreed information. This is the bulk of the work and often takes the most time. It encompasses collating all the relevant information and brainstorming options that meet your requirements, as well as a few other options to give you a selection, some of which you may not have considered style-wise.
You may already have a recognisable brand and brand guidelines that you wish to follow. Our designers can utilise your colours, fonts, images based on previous styles or use this project to help you create a new look and feel for your business.
3. AMENDMENTS AND FINAL PROOFING
Once you have seen our initial proposals we will supply a set of proofs for you to look over. We offer a set round of amendments – included in the project price to ensure you are happy with your final designs.
4. DELIVERY
Once you have signed off your new artwork, designs or images, we will supply either files for print or organise the print for you and arrange delivery to your chosen address.
If the project is an identity, we will supply all associated file types (.ia, .jpg, .eps) for use in all of your business requirements, from business cards to billboards, brochures to exhibition stands.
If your project requires a downloadable PDF or web graphic, we will hand over the file in a format necessary for the web upload.
OTHER THINGS TO CONSIDER
Budgets - Print prices are always changing, but part of our role is to advise you on costs and come up with alternatives if the price is too high on printing. There will always be a number of options for weight of paper, varnishing and finish and our role includes this aspect of production.
Images and Usage - If there are particular stock images you are after we can try to source copyright free images, but if not there maybe a charge for these (range between £8.50 and £20). These images would then belong to you, and we don’t make money on their purchase (we’d use them in the capacity of design, but they are yours to use as you see fit).
Copyright - Images that you’ve found on the internet are a great way to illustrate the feel and look of what you’re after, but they’re often not copyright free, so if that was the case we would source other imagery for you that you were happy with. There maybe a fee for this from the image website (such as shutterstock), but we don’t make money on that – and we would encourage you to purchase the image and then we use it under your direction.
Specific Font - If there is an unusual look and font that you’re after we will always try and source from a free site, but occasionally there is a charge. This is unusual though as there are many free fonts to choose from.
Additional Charges - Minimum 15 minute charge for additional amends – within your quote there will be allotted time for amends, but if this is exceeded there will be additional charges. You would always be informed if this was the case though, and given an estimate of time for the change to be made. Usually the allotted times are more than enough though, as the last thing we want you to be is unhappy with your solution.