Brief : Poster
A client asked me to produce designs for a two posters with the aim of getting groups of Over 50s and Over 60s Cricketers to take part in a championship between other groups of the same age range in Desert Springs Resort in Spain.
Poster design process
The design of the posters needed to follow a previous Cricket Tournament poster I had produced but using imagery which emphasised the age range of the individual events.
The typography was simple and similar as it had appeared on the previous cricket poster, keeping a similar look so the posters appear to be from the same family of advertising and events. The images were colourful and engaging and reached the target audience.