I was asked to produce marketing material centering around a poster for the Desert Springs Resort in Spain. They wanted to attract cricket teams from across the UK, professional and amateur, to play in the Desert Springs Cricket Classic MCCU MCCA Tournament.

The poster was to be sent to all the clubs they were trying to interest to be put up in changing rooms and communal areas so needed to be attention grabbing but clearly set out all the information for the tournament.

I used a simple theme of a cricketer at the crease with other main elements being the use of typography to advertise the event.

Using the colour palette of the main image, the text and graphic colour elements reflected this. It’s a simple execution but arresting and one that has gained very positive feedback from the client and their audience respectively.